Safe Teen Driving Blog

Steer Straight borrows from the successful commercial trucking industry's "How's My Driving?" model. In the commercial trucking industry studies have shown that "How's My Driving?" bumper sticker programs on average reduce incidents by 35% the first year. Imagine if we could translate these statistics to the teen population. The sticker serves as a reminder to keep the rules of the road top of mind.

As Newsweek's Caitlyn McDevitt said (of Steer Straight) "...parents can now learn within minutes about mistakes their teens make on the road." The Steer Straight program uses colorful "How's My TEEN Driving?" bumper stickers that encourage motorists to phone-in comments on the teen's driving. Call-ins are answered live 24/7 by trained Customer Service Representatives (CSR). The CRS's generate an observation, report based on the motorist's call, to be sent via email to the email address(s) provided by the teen's parents within fifteen minutes of the call-in. (No contact is made with the teen, police or insurance companies). The email message highlights the reported driving issue(s) and includes a link to online training modules, Teen Test Drives. These modules walk the teen through an interactive educational session to review and reinforce proper driving skills. An optional test is available following the tutorials.

For more information about Steer Straight visit www.steerstraight.com.

Labels: parent teen driving, safety, teen driving